Setting up Google Ads

Increase in profit and customer base. Increasing brand awareness

Temporarily suspended

In connection with the reorganization of the company, the provision of Google Ads configuration and support services has been temporarily suspended.

Nowadays, most successful companies of various levels and areas of activity use contextual advertising to promote their products and services.

Even if you already have an established base of regular customers, it will be beneficial for you to use Google Ads to get a new target audience.

What do we offer?

One of the most popular and effective ways to attract your target audience to your website pages. We will take on all the work of setting up, maintaining and optimizing your Google Ads campaign.

GoogleAds
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Contextual advertising in the Google search engine

Show your ads to potential customers exactly when they google for the products or services you offer.

Google is the most popular search engine in the world. In Ukraine, the share of people using Google as a search engine is about 91%. Given the scale of Google's reach, PPC advertising in this system is an effective means of promoting your product.

ADVERTISING PRICES

Setting up search advertising - from 115$

Contextual advertising in the Google search engine

Show your ads to potential customers exactly when they google for the products or services you offer.

Google is the most popular search engine in the world. In Ukraine, the share of people using Google as a search engine is about 91%. Given the scale of Google's reach, PPC advertising in this system is an effective means of promoting your product.

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Display Network - from 75$

Display Network

Display Network Google Ads is a system for placing contextual advertising and advertising that takes into account the interests of users on the pages of sites participating in the Google Adwords partner network.

A special type of Internet advertising that allows you to effectively conduct an advertising campaign on the Internet with video accompaniment or photo-row

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Setting up Google Shopping + data feed - from 150$

Trade company

Product advertising is also trade, Google Shopping, Google Merchant or Google Shopping - this is all the name of one tool.

The new tool will enable users to directly advertise their products on Google.

You can see pictures of products in the advertising results. The user, by clicking on the picture, goes directly to the product card. Therefore, the likelihood that he will buy is much higher.

What do we see in the ads? We see the product picture, name, price, the store in which it is sold and the ratings of this store, if this function is configured. Moreover, if a person looks at product cards, then he can compare prices in different online stores. Plus, you can show different versions of the same product (if you have any).

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The cost of work includes the main stages:


  • Preparation of an XML upload file with product data;
  • Preparation of recommendations for adding to the site on the client side;
  • Making edits on the site for moderation;
  • Setting up a Google Merchant Center account, uploading a feed, passing moderation;
  • Setting up a shopping campaign in Google Ads, launching advertising;

Setting up Smart Advertising + KMS + Gmail - from 190$

Smart trading company

A Smart Shopping Campaign is a machine learning based campaign. Her starting point is a classic shopping campaign. A smart campaign focuses on conversion data from a classic campaign and looks for users who are similar to those who have already made conversions on your site.

Simply put, machines help people launch ads. Hence such efficiency.

Another feature is that one smart campaign is configured for four channels at once: search, display network, Youtube and Gmail. There is no need to create different ads for each of them: they adapt depending on the characteristics of the channel. Visually, Smart Ads are no different from those you are used to seeing in Google placements.

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Setting up Google Analytics + goals + e-commerce - 40$

Electronic commerce (e-commerce) - providing information about purchases of goods in web analytics systems. Its configuration is necessary for online store owners and online marketers to understand what users most often add to their shopping carts and buy, which traffic source is more profitable, which product categories are popular.

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Setting up YouTube video ads - 75$

Who is YouTube advertising suitable for?

Companies aiming at branding promotion. For firms whose products are broadly targeted and targeted at a diverse market. New online stores and startups that need to quickly and clearly express themselves to a large audience. Niche products and services that can demonstrate the capabilities of their offer only through video. Video bloggers who want to promote their channel.

The cost of work does not include the creation of a video

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Setting up local advertising - 75$

Where are local ads displayed?

All local advertising can be divided into two categories:

  1. Local Search Ads — Shown in regular search results based on your geo. They will be labeled "advertising".
  2. Local campaigns — are an advertising campaign format that was specially created to attract an audience through various services. You can attract a new audience to your establishments if you want to increase traffic and the number of visitors. This advertisement is displayed on the following services:
    • Google search — advertisements that are regularly seen on the first lines of search results.
    • KMS Google — allows you to build a route to the desired address, find out detailed information and the opening hours of the store.
    • Google maps — branded ads with a special label can be seen in maps. When you click, you will be able to quickly build a route, find out detailed information or call the store.
    • YouTube is a video hosting service that places local advertisements in Bumper Ads, Video Discovery and In-Stream videos. Under the heading, you can see information about stores nearby.
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Customization of dynamic remarketing - 75$

Remarketing

Remarketing is Google's way of serving ads on the Display Network to users who have visited your site or performed certain actions on your site that indicate interest in your products, promotions or services.

It is an effective tool to promote your brand and increase conversions, which makes it possible to reach out to site visitors again. With the help of remarketing, you can address a message to precisely those people who will be most interested in this ad - i.e. to the target audience. If they left the site without purchasing anything, then when they view the ad again, users can change their mind, return to the resource and make a purchase.

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EXAMPLE OF REPORTS TO CLIENTS

The client can view reports not only in Google Analytics, we can also develop an individual report with the necessary indicators for convenience

Google Analytics 1
Google Analytics 2
Google Analytics 3

FREQUENTLY ASKED BY CUSTOMERS

Contextual advertising

Contextual advertising — is one of the most effective types of online advertising, in which ads are shown only to interested users and direct target audience. It depends on the search query, so the benefits of PPC advertising are much higher than other types.

Visually, the context looks like small blocks of ads on different sites or directly in the search results. Every day we see such blocks on the right side of the search engine pages, banners on sites or videos on different sites.

Google advertising is effective, has many advantages, and if properly planned, it does not require a large budget and costs from the company.

Why is context needed?

The contextual advertising service is in great demand among the owners of websites, online stores and goods. There are many ways to promote your company online or sell products, but they are usually either very costly or take a long time. To achieve the result from SEO optimization, you need to wait several months, but after setting the context, you can see the improvement immediately.

In order to correctly and as efficiently set up Google advertising and not spend the entire advertising budget, it is better to contact the professionals of ASOFT UKRAINE.

A high-quality context is needed in order to raise a site to the TOP much faster and more conveniently, increase the number of customers, bring new customers or popularize a brand. And this, accordingly, will bring you more income.

How is contextual advertising different from other types of promotion?

Context is considered a separate type of advertising and promotion. The main difference between Google contextual advertising is that it works directly for the target audience and the effect of it is visible in just a couple of days. In addition, for ordinary types of advertising, the site owner pays for the very fact of publication, and in the context, you pay for those users who went to your site or performed some actions there.

Among the advantages of this type of advertising campaign, it should be noted:


  • Your ad is visible only to those users who are interested in purchasing the product. That is, the search engine should see that this query is exactly selling or responding to your site.
  • Ads use specific keywords, so you can choose the most accurate and useful ones that fit the theme of your site.
  • Advertising does not become annoying because it is shown to those who are now ready to make a purchase, and not just to all users.
  • The site owner or a specialist in setting up contextual advertising can himself determine how much he is willing to pay for a user's action. If the advertising budget does not allow, then you can choose specific keywords that will bring the best customers and reduce costs.
  • The very publication of an advertisement is free, and you pay only for a specific transition, click, action.
  • You can always monitor the results and effectiveness of advertising, see the number of conversions, user actions, and where the client came from.

You can order contextual advertising for literally any type of goods or services, and if properly configured, it will work only with the immediate audience.

Setting up contextual advertising: features and stages

There are several main stages of setting up Google Ads (AdWords) contextual advertising:

  • The purpose of the business is determined, and you also need to perform a full audit of the site, niche, competitors and the whole business.
  • The correct target audience is determined, the main characteristics of targeting.
  • An advertising account is created in Google Ads.
  • To customize ads, semantics are collected for your site.
  • The contextual advertising Google Ads (AdWords) is configured, the type of ads is selected.
  • Advertising is launched.
  • To see the effect, analytics and goals are configured.
  • Testing, validation, results and performance monitoring are performed. Depending on the received data, you can edit the advertisement.

You can order Google contextual advertising at ASOFT UKRAINE at an affordable price and with a guarantee of efficiency. We have extensive experience in this area, therefore we provide exclusively high-quality and professional services.

When do Google Ads appear?

Each user is faced with contextual advertising. Depending on the product itself or the audience, it can be of different types. Most often, Google Ads are pages that appear in front of search results. For example, if a user is looking for “buy an inexpensive laptop,” and your company is selling laptops at an affordable price, and you have context connected, then your ad will appear before SERPs. After some time, he may see the same ads from your company (if the setting was done in this way) on other sites.

Google contextual advertising is a very profitable, convenient and useful tool for promoting your business. With its help, you can quickly and easily find your target audience and make the site popular.

How is the budget spent in contextual advertising?

Payments in contextual advertising are carried out by the CPC method (from the English cost per click - cost per click) - you do not pay for the fact that your ad will be shown by the user, you pay only for targeted visits to your site by target keywords.

What is the cost of setting up contextual advertising?

The cost of contextual advertising is determined by how many users saw it or more often - how many went to your site. Even before the launch, setup is performed, the main features of the advertising campaign and the cost of each click are determined. The principle of the auction works here - that is, the higher you set the price per click, the more often your ad will be shown.

But in general, the price of contextual advertising depends on various factors, up to what time of day it is. What is this type of product, how much competition does it have, and how good is the ad? These questions need to be answered even during the context connection.

In the company "ASOFT UKRAINE" you can order the customization of Google advertising with the highest quality indicators. The system employs a special algorithm that, with good ads, reduces the cost of clicks and at the same time shows them to the target audience more often. And with us you can get the highest quality, effective and inexpensive advertising.

How to order settings for Google Ads contextual advertising?

For contextual advertising to bring profit, bring you customers and buyers, you need to perform the correct settings. This can only be done by professionals who have extensive experience in such work, because the setting has a lot of subtleties and features.

You can order contextual advertising Google Ads (AdWords) from the specialists of the marketing company ASOFT UKRAINE. We offer many effective services to promote your company on the Internet, and we also guarantee the best result. In addition, in our company you will receive the lowest price for services.

Setting up Google Ads

Modern online marketing is inextricably linked to Google Ads. Nowadays, most people, when they need to purchase a product or order a service, first of all turn to search engines and, most often, to Google. It is at this moment that Google advertising begins to work - a potential consumer receives relevant ads and sees the most relevant offers. That is why any organization operating in the vastness of the world wide web should pay close attention to such a direction of marketing as contextual advertising. Our company offers professional customization of contextual advertising that will help you earn more and easier.

Have you already launched contextual advertising, but are not happy with the results?

Order an audit of your advertising campaign from us.

CLIENTS

Our wonderful clients with whom we have had the pleasure to work and work!